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Neuroscience in Consumer Marketing Research by geeta sankhala is a document available to read on EtoBox.

What is Neuroscience in Consumer Marketing Research about?

This article discusses the potential of consumer neuroscience in marketing research, focusing on methods, findings, and ethical considerations. It highlights the evolution of neuroimaging technologies and their application in understanding consumer behavior, particularly in the context of food products. The article also addresses the limitations of traditional marketing research methods and the need for new approaches to gather more objective data.

Author

geeta sankhala

Language

EN