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Milestones In Mass Communications Research: Media Effects by Shearon A. Lowery and Melvin L. DeFleur is a book available to read on EtoBox.

What is Milestones In Mass Communications Research: Media Effects about?

Developing Frameworks For Studying Mass Communication -- The Payne Fund Studies : The Effects Of Movies On Children -- The Invasion From Mars : Radio Panics America -- The People's Choice : The Media In A Political Campaign -- Experiments In Mass Communication : Persuading The American Soldier In World War Ii -- Communication And Persuasion : The Search For The Magic Keys -- Personal Influence : The Two-step Flow Of Communication -- Project Revere : The Quality And Pathways Of Message Diffusion -- Seduction Of The Innocent : The Great Comic Book Scare -- Television In The Lives Of Our Children : The Early Years -- Violence And The Media : The Turbulent Sixties -- Television And Social Behavior : The Surgeon General's Report -- The Agenda-setting Function Of The Press : Telling Us What To Think About -- Television And Behavior : Ten Years Of Progress : Part I : Violence And Prosocial And Cognitive/affective Aspects Of Behavior -- Television And Behavior : Ten Years Of Progress : Part Ii : Health, Family, Social Beliefs, And American Institutions -- The Lessons Of The Milestones. Shearon A. Lowery And Melvin L. Defleur. Includes Bibliographies And Indexes.

Author

Shearon A. Lowery and Melvin L. DeFleur

Publisher

Longman Group United Kingdom

Published

1968

Language

EN

ISBN

9780080130392

Subjects

Sociology, Social_sciences