Can I read Contextual Pricing : the Death of List Price and the New Market Reality on EtoBox?

Contextual Pricing : the Death of List Price and the New Market Reality by Robert G. Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen is a nonfiction available to read on EtoBox.

What is Contextual Pricing : the Death of List Price and the New Market Reality about?

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS " Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company's products and services." —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company "To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues." —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in "value." Contextual Pricing describes how buyers are influenced by comparison points and cont

Who reads Contextual Pricing : the Death of List Price and the New Market Reality?

Author

Robert G. Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen

Publisher

McGraw Hill Professional

Published

2011

Language

EN

ISBN

9781283340038

Category

nonfiction

Subjects

Business, Management, Marketing