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What is Chen CompetitorAnalysisInterfirm 1996 about?

The article by Ming-Jer Chen integrates competitor analysis and interfirm rivalry by introducing two constructs: market commonality and resource similarity. It emphasizes the importance of understanding the unique market profiles and resource endowments of firms to predict competitive behavior and interactions. The study proposes measures for these constructs and discusses their implications for both research and practical applications in strategy.

Author

s2510610

Language

EN