About this document
Global Advertising in a Globalized World by Voon Ann is a document available to read on EtoBox.
1. There have been three waves of globalization driven by advances in transportation, communication technologies, and economic policies. The current third wave is driven by the internet and digital technologies. 2. Global advertising uses the same general message worldwide while international advertising tailors the message to each country. 3. Advertising standards bodies like Advertising Standards Malaysia establish guidelines to ensure advertising is legal, decent, truthful and respectful of local cul
- Author
- Voon Ann
- Language
- EN