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About this Business, Management and Accounting article

A Strategy to Communicate Corporate Social Responsibility: Cause Related Marketing and Its Dark Side by Ilaria Baghi; Enrico Rubaltelli; Marcello Tedeschi is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Ilaria Baghi; Enrico Rubaltelli; Marcello Tedeschi
Publisher
John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley; Publons (ISSN 1535-3958)
Published
2009
Language
EN
Field
Business, Management and Accounting (Social Sciences)

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