About this document
STP Strategy and Market Segmentation by Daksha queen is a document available to read on EtoBox.
This document discusses market segmentation, targeting, and positioning. It defines segmentation as dividing a market into groups that share characteristics and may require separate products or marketing approaches. The major bases for segmenting consumer markets are identified as geographic, demographic, psychographic, and behavioral factors. Targeting is evaluating segment attractiveness and selecting segments to enter based on size, growth, attractiveness, and fit with company objectives. Positioning inv
- Author
- Daksha queen
- Language
- EN