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What is Evaluating University Athletics with BSC about?

The document summarizes a study that applied the Balanced Scorecard (BSC) framework to evaluate the performance of a university athletic department. Specifically, it analyzed the University of Connecticut athletic department across the four BSC dimensions: 1) customer, 2) financial, 3) internal processes, and 4) learning and growth. Key metrics included attendance, revenues, academic performance of student-athletes, and post-graduate success of student-athletes. The analysis found declining attendance and f

Author

Phong Hoang

Language

EN