About this document
Gender Differences in Elderly Online Banking by Roland Morgan is a document available to read on EtoBox.
The article examines gender differences in the use of Internet banking services among elderly individuals aged 55 and older. A study involving 415 participants reveals a gender gap in the frequency of use, although preferences for personal contact can mitigate these differences for certain services. The findings highlight the importance of understanding the unique needs and behaviors of older consumers in the context of online banking.
- Author
- Roland Morgan
- Language
- EN