About this document
Effectiveness of Commercial Photography in Ads by littleppkid is a document available to read on EtoBox.
This research project by Loke Hon Leong investigates the effectiveness of commercial photography in advertising, highlighting its role in conveying brand messages and influencing consumer behavior. The study aims to clarify the importance of visual literacy and visual metaphor in advertisements, utilizing a sample of 100 consumers and 12 in-depth interviews. Findings suggest that commercial photography significantly impacts consumer emotions and purchasing decisions, emphasizing its critical role in adverti
- Author
- littleppkid
- Language
- EN