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What is Marketing Strategy Fundamentals about?

The document provides an overview of marketing strategy, emphasizing the importance of customer satisfaction and the integration of marketing processes to meet consumer needs. It outlines the significance of marketing in business operations, the nature of strategy, and the stages of strategic market management, including formulation, implementation, and control. Additionally, it discusses the relationship between strategic and marketing planning, the role of policies in guiding decision-making, and the prer

Author

SEMIRA FIRDE

Language

EN