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Impact of Social Media on Buying Behavior by AJAY SHAH is a document available to read on EtoBox.

This document summarizes a study on the acceptance of social networking sites and their impact on consumer buying behavior. The study was conducted through an online survey in Gujarat, India. While all hypotheses were rejected, the study found that social networking sites do influence consumer behavior and decision making to some extent. Marketers cannot ignore social media

Author

AJAY SHAH

Language

EN