Can I read Contemplating Corporate Marketing, Identity and Communication on EtoBox?

Contemplating Corporate Marketing, Identity and Communication by Balmer, John M. T.; Podnar, Klement is a nonfiction available to read on EtoBox.

What is Contemplating Corporate Marketing, Identity and Communication about?

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo. Read more... Abstract: Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo

Who reads Contemplating Corporate Marketing, Identity and Communication?

Author

Balmer, John M. T.; Podnar, Klement

Publisher

Routledge

Published

2010

Language

EN

ISBN

9781317850700

Category

nonfiction

Subjects

Business, Marketing, Management