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Cath Kidston Pattern Design Brief by adgbtt is a document available to read on EtoBox.

What is Cath Kidston Pattern Design Brief about?

The brief is to design a new pattern print for Cath Kidston that can be applied to multiple products. The pattern should depict a British summertime picnic scene to represent English heritage in a warm and friendly, but not cluttered or overly twee, style. The target audience is 29-year-old female professionals. The deliverables should include boards showing a repeatable tile pattern in 3 different color variations with a playful feminine tone of voice.

Author

adgbtt

Language

EN