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What is Product Positioning in Marketing Strategy about?

This document discusses product positioning strategy in marketing management. It begins with an introduction to positioning and its importance for differentiating a product from competitors. The history of product positioning is then reviewed, tracing its development from unique selling propositions to focusing on brand image. Key aspects of early positioning approaches proposed by Ries and Trout are summarized. The document emphasizes that effective positioning requires understanding competitors

Author

Kris Nugroz

Language

EN