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Creating Marketing Magic and Innovative Future Marketing Trends by Stieler, Maximilian is a scholarly article available to read on EtoBox.

What is Creating Marketing Magic and Innovative Future Marketing Trends about?

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled  Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and "back to the roots" marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing

Author

Stieler, Maximilian

Publisher

Springer International Publishing Imprint : Springer

Published

2017

Language

EN

ISBN

9783319455952