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This research examines the significant influence of fashion bloggers and influencers on consumer behavior, revealing that 75% of respondents made purchases based on their recommendations. The study highlights the role of these influencers in increasing brand awareness and shaping fashion preferences, with 80% of participants discovering new brands through social media. The findings underscore the importance of integrating fashion influencers into marketing strategies while acknowledging the need for further

Author

Trương Đặng

Language

EN