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Can I read Marketing on EtoBox?
Marketing by Mercer, David (david Steuart) is a business book available to read on EtoBox.
What is Marketing about?
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management.Database marketing.Loyalty Schemes.Marketing investment.Relationship marketing.The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course
Who reads Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Mercer, David (david Steuart)
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 1992
- Language
- EN
- ISBN
- 9780631176312
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 3.81 / 5 (29 ratings)
- Updated
- 2026-03-14
Other editions & translations
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