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Donor Trust and Commitment in Charity by Amir Ghafarian Daneshmand is a document available to read on EtoBox.

What is Donor Trust and Commitment in Charity about?

This article investigates the relationship between donor trust, relationship commitment, and charitable giving behavior in the U.K. charity sector. It finds that commitment mediates the effect of trust on giving behavior, highlighting the importance of fostering both trust and commitment in fundraising practices. The study emphasizes the need for empirical research to operationalize trust and its impact on donor behavior, which has significant implications for nonprofit organizations and policymakers.

Author

Amir Ghafarian Daneshmand

Language

EN