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Advertising and Promotion Strategies by Poorna Venkat is a document available to read on EtoBox.
What is Advertising and Promotion Strategies about?
The document discusses various promotional tools used in marketing management, including advertising, public relations, sales promotion, and personal selling. Advertising aims to inform and influence buyers, build brand image, and compete against other brands. Public relations is used to build good relations with stakeholders and promote products through newsworthy information. Sales promotion supplements advertising and personal selling through temporary measures to introduce new products, overcome competi
- Author
- Poorna Venkat
- Language
- EN