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What is Indian Salon Market Insights and Trends about?

Growing incomes and evolving lifestyles in India are fueling rapid growth in the beauty services industry. The traditionally unorganized salon market is consolidating as branded chains expand, bringing more professionalism and global innovations. Research was conducted among 100 salon customers in Mumbai to understand their motivations and expectations. Key findings showed that word-of-mouth was the most effective marketing, and that men and women have differing priorities when choosing a salon such as bran

Author

Divya Chabra

Language

EN