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This research proposal examines the impact of competitive strategies on the performance of Transmara Sugar Company in Kenya, addressing challenges such as declining productivity and increased competition in the sugar sector. The study employs a descriptive research design, utilizing both qualitative and quantitative methods to analyze differentiation, focus, and cost leadership strategies. Findings aim to provide insights for enhancing competitiveness and strategic management practices within the sugar indu

Author

abelwataka3

Language

EN