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What is Enhancing HRM with Internal Marketing about?

The article discusses the integration of internal marketing concepts into Human Resource Management (HRM) to enhance effectiveness and strategic impact. It highlights key challenges HR managers face, such as adapting to technology and overcoming interdepartmental conflicts, while emphasizing the importance of understanding employee needs. By adopting a customer-centric approach, HR can contribute to organizational success and competitive advantage, as illustrated by a case study on using social media for re

Author

tranphuongthaok2

Language

EN