About this document
Assessing The Impact of Using The Internet For Competitive Intelligence by Manan Desai is a document available to read on EtoBox.
Internet has transformed the way that (r)rms gather, produce and transmit competitive intelligence (CI) but there is little empirical work on the impact of the Internet on CI and the subsequent effects on the organization. The study provides empirical evidence that quality of CI information is positively related to organizational impact.
- Author
- Manan Desai
- Language
- EN