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Private sector banks play a major role in developing the Indian banking industry. They have made banking more efficient and customer friendly, forcing public sector banks to become more competitive. Some of the major private sector banks in India include HDFC Bank, ICICI Bank, Axis Bank, and Kotak Mahindra Bank. Marketing strategy involves determining target markets, positioning, the marketing mix of product, price, place, and promotion, and allocating resources. Marketing strategists seek to maximize sales

Author

poojashivarkar

Language

EN