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CRM Insights: Less is More in B2C by Andre is a document available to read on EtoBox.

What is CRM Insights: Less is More in B2C about?

The document discusses customer relationship management (CRM) and questions some of the key assumptions behind CRM programs. It notes that while CRM aims to build customer loyalty through relationships, research shows that customers do not always want relationships with many products and services they purchase. The nature of seller-customer relationships in business-to-consumer markets can be paradoxical, as companies try to form relationships to make a profit through commercial exchanges.

Author

Andre

Language

EN