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Work Paper by Ibtissem Kara is a document available to read on EtoBox.

What is Work Paper about?

The document discusses the history and evolution of influencer marketing. It covers the early beginnings of influencers promoting brands, the rise of celebrity endorsements, the impact of digital platforms, and how influencer marketing is approached today. Key points addressed include regulations around disclosure of sponsored posts and building trust between influencers and audiences.

Author

Ibtissem Kara

Language

EN