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What is Hotel Pricing Strategies Explained about?
This research article examines pricing determinants in the hotel industry, focusing on luxury, upscale, and mid-scale segments. It highlights the importance of pricing strategies, objectives, and managerial concerns, emphasizing the need for a balance between short-term and long-term pricing goals. The study employs mixed methods to gather insights from hotel managers, revealing that pricing is influenced by competition, market conditions, and customer perceptions of value.
- Author
- Davi Moraes
- Language
- EN