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What is V MM - II Segmentation about?

The document discusses market segmentation, including geographic, demographic, behavioral, and psychographic factors that influence consumer behavior and buying decisions. It highlights the importance of understanding different consumer segments, such as the aging population and Gen Z, in order to effectively target and position products. Additionally, it emphasizes the role of technology and social media in shaping marketing strategies for modern consumers.

Author

Dhiyana

Language

EN