About this document
Entrepreneurial Orientation and Market Performance by Firman is a document available to read on EtoBox.
The document discusses a study that examines the direct and indirect effects of sustainable competitive advantage antecedents like entrepreneurial orientation, marketing capability, innovation capability, and marketing innovation on market performance in travel agencies. The study uses a survey of 315 travel agency managers and structural equation modeling to test the hypotheses. The findings show that sustainable competitive advantage partially mediates the relationship between its antecedents and market p
- Author
- Firman
- Language
- EN