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Retail Management: Customer Insights & Trends by Audrey Iyaya is a document available to read on EtoBox.

What is Retail Management: Customer Insights & Trends about?

This document discusses factors that retailers should consider to better understand customer needs and gain a competitive advantage. It identifies three key questions retailers should answer: when, who, and where/how customers buy. Understanding customer demographics like age, ethnicity, education levels and geographic shifts is also important. Retailers that can segment their customer population and address the unique needs of each segment will be better positioned to increase customer satisfaction and pro

Author

Audrey Iyaya

Language

EN