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Branded Beauty : How Marketing Changed the Way We Look by Mark Tungate [Tungate, Mark] is a nonfiction available to read on EtoBox.

What is Branded Beauty : How Marketing Changed the Way We Look about?

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Who reads Branded Beauty : How Marketing Changed the Way We Look?

Author

Mark Tungate [Tungate, Mark]

Publisher

Kogan Page Ltd

Published

2011

Language

EN

ISBN

9780749461829

Category

nonfiction

Subjects

Business, Management, Marketing

Rating

3.57 / 5 (142 ratings)

Updated

2026-03-14