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What is Marketing Strategies of Maruti Suzuki about?

This document discusses the marketing strategies of Maruti Suzuki India Limited. It provides historical context on the development of the automobile industry in India. It then focuses on Maruti Suzuki, discussing how it was established through a joint venture with Suzuki Motor Corporation of Japan. Maruti Suzuki has become the leading automobile company in India through innovative strategies like the Teacher Plus scheme, 2599 scheme, and the "Change Your Life" campaign. It offers 14 brands and has a strong

Author

amrit

Language

EN