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Philips and Matsushita faced several challenges in the 1960s-1980s as they expanded globally. Philips struggled with trade barriers in Europe, difficulties coordinating production across countries, and high costs of layoffs. Matsushita found it hard to partner with American companies and faced currency and recession issues exporting to other markets. Both companies discovered benefits to locating production and R&D locally while maintaining some centralized control. Philips restructured in the 1980s-2000s t
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- AssignmentLab.com
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