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What is WhatsApp Marketing for Food MSMEs about?

This study explores the marketing strategies of food MSMEs in Mataram, Indonesia, focusing on the use of WhatsApp Business as a primary digital marketing tool in the New Normal era of 2024. The findings indicate that WhatsApp Business enhances customer engagement and loyalty, although challenges such as high communication volumes and data security persist. The research emphasizes the need for training and supportive policies to maximize the benefits of digital marketing for sustainable growth in local commu

Author

mediapataka87

Language

EN