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Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses by Steve O'Leary and Kim Sheehan is a nonfiction available to read on EtoBox.

What is Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses about?

Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to lev

Who reads Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses?

Author

Steve O'Leary and Kim Sheehan

Publisher

Praeger; Bloomsbury

Published

2008

Language

EN

ISBN

9798216056669

Category

nonfiction

Subjects

Management, Business, Marketing