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What is BBA Digital Marketing Accounting Syllabus about?

The document outlines the syllabus for the BBA Digital Marketing program at Maulana Abul Kalam Azad University of Technology, West Bengal, effective from the 2023-24 academic sessions. It includes detailed course objectives, outcomes, and modules for courses such as Principles of Accounting, Human Resource Management, and Digital Business Strategy, emphasizing essential skills and knowledge in accounting principles, HRM functions, and digital marketing strategies. Each course is structured to provide studen

Author

only58974

Language

EN