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Consumer Decision-Making Process in Islam by NUR AQILAH ABDUL MANAN is a document available to read on EtoBox.

What is Consumer Decision-Making Process in Islam about?

This document provides an overview of the consumer decision-making process. It begins with learning outcomes and outlines the contents to be covered, which include the decision-making process model, types of decisions, factors affecting consumer behavior, and consumption in economics. The main sections describe the five stages of the consumer decision-making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Maslow

Author

NUR AQILAH ABDUL MANAN

Language

EN