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Customer Engagement Model for Social Media by Miguel is a document available to read on EtoBox.

What is Customer Engagement Model for Social Media about?

This document discusses the development of a conceptual model and scale to measure customer engagement in an online social platform. It proposes that customer engagement has three key dimensions: vigor, absorption, and dedication. The document reviews prior research on customer engagement and develops a conceptual model that identifies potential antecedents and consequences of customer engagement in an online social platform. The goal is to contribute to the literature by providing a validated scale to meas

Author

Miguel

Language

EN