Can I read Global Experience Industries : the Business of the Experience Economy on EtoBox?

Global Experience Industries : the Business of the Experience Economy by Jens Christensen; ProQuest (Firm) is a book available to read on EtoBox.

What is Global Experience Industries : the Business of the Experience Economy about?

The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get richer and more individualized and having met all basic materiel needs, they focus increasingly on personal development and self realization. Demand for experience-based products increases, such as tourism and sports as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values is extended to include any product and dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc. This is not a completely new story. Commercial entertainment and design has been around for a century or so. And in addition, universal values of love, sex, belief, family and the meaning of life have always been vita

Author

Jens Christensen; ProQuest (Firm)

Publisher

Århus ; Oakville, CT: Aarhus University Press

Published

2009

Language

EN

ISBN

9788779344327

Subjects

Business, Economics