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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition by Ewen, Stuart is a social science available to read on EtoBox.

What is Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition about?

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways

Who reads Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition?

Author

Ewen, Stuart

Publisher

McGraw-Hill book co.

Published

2001

Language

EN

ISBN

9780786722877

Category

social science

Subjects

Business, Science, Management

Rating

4.06 / 5 (134 ratings)

Updated

2026-03-14