Opening book details…
Can I read Book To Market Efect and Product Life Cycle on EtoBox?
Book To Market Efect and Product Life Cycle by hmj2813564 is a document available to read on EtoBox.
What is Book To Market Efect and Product Life Cycle about?
This research paper investigates the relationship between product life cycle and the book-to-market effect on stock returns, finding that the effect is stronger for firms with longer product life cycles. The authors argue that this is due to investor misvaluation stemming from limited attention, particularly regarding intangible information related to future prospects. The study contributes to existing literature by providing evidence that the book-to-market effect is positively correlated with product life
- Author
- hmj2813564
- Language
- EN