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Enhancing Customer Loyalty Strategies by kamran is a document available to read on EtoBox.

This document discusses factors that impact customer loyalty. The objective is to identify key factors that influence loyalty. It has been found that technological advances and online support have deteriorated business-customer relationships and reduced loyalty due to more alternatives for consumers. Several approaches to customer loyalty are discussed, including behavioral and psychological factors. Customers can be segmented into different loyalty categories such as forced loyalty, inertia-based loyalty,

Author

kamran

Language

EN