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About this Business, Management and Accounting article
Is Your Product on the Right Side? The "Location Effect" on Perceived Product Heaviness and Package Evaluation by Xiaoyan Deng and Barbara E. Kahn is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Xiaoyan Deng and Barbara E. Kahn
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 2009
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)