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Can I read Archaeology Is a Brand! : the Meaning of Archaeology in Contemporary Popular Culture on EtoBox?
Archaeology Is a Brand! : the Meaning of Archaeology in Contemporary Popular Culture by Cornelius J. Holtorf is a nonfiction available to read on EtoBox.
What is Archaeology Is a Brand! : the Meaning of Archaeology in Contemporary Popular Culture about?
The rise of public archaeology, the popularity of TV archaeology, and widespread stereotypes about the profession of archaeology have changed the way archaeologists relate to the public. A socially meaningful archaeology needs to take seriously where the popular demand and the appeal of archaeology actually lie. Arguably non-archaeologists know better what the subject is all about than most of its professionals do. This is the first full-length study of the meaning of archaeology in contemporary popular culture. It is fully illustrated with cartoons by Quentin Drew. In popular culture archaeology is associated with adventurous fieldwork, criminological clue-hunting, great revelations, and responsible care for threatened resources. The emphasis is on "doing" archaeology rather than on its actual results. Cornelius Holtorf argues in this provocative account of more than two years of research that archaeological companies and institutions are not in the business of understanding the past but of enhancing people's lives through adventures, mysteries, and revelations and by offering a chance to care. Archaeology may be an academic discipline but even more so it is a widely recognized, p
Who reads Archaeology Is a Brand! : the Meaning of Archaeology in Contemporary Popular Culture?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Cornelius J. Holtorf
- Publisher
- Archaeopress Access Archaeology
- Published
- 2006
- Language
- EN
- ISBN
- 9781598741797
- Category
- nonfiction
- Subjects
- History, Archaeology, Humanities
