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An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study by Burgess, Stephen (author);Sellitto, Carmine (author);Cox, Carmen (author);Buultjens, Jeremy (author);Bingley, Scott (author) is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Burgess, Stephen (author);Sellitto, Carmine (author);Cox, Carmen (author);Buultjens, Jeremy (author);Bingley, Scott (author)
Publisher
Association for Information Systems
Published
2017
Field
Business, Management and Accounting (Social Sciences)

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