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Can I read Power Play : Sport, the Media and Popular Culture on EtoBox?
Power Play : Sport, the Media and Popular Culture by Raymond Boyle; Richard Haynes is a nonfiction available to read on EtoBox.
What is Power Play : Sport, the Media and Popular Culture about?
The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media ec
Who reads Power Play : Sport, the Media and Popular Culture?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Raymond Boyle; Richard Haynes
- Publisher
- Edinburgh University Press Ebsco Publishing [distributor
- Published
- 2009
- Language
- EN
- ISBN
- 9786612136566
- Category
- nonfiction
- Subjects
- Sports, Performing Arts, Sociology