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The study investigates the effects of reputation, relative low price, and service quality on purchase intention for cosmetics and skincare products at Watsons in Taiwan, with a focus on gender differences. Findings indicate that reputation positively influences purchase intention for both genders, while relative low price moderates this relationship specifically for females, and service quality mediates the interaction between these factors. This research contributes to understanding the interplay of these

Author

bbhmmredive

Language

EN