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The document outlines the processes and tools involved in marketing control and audit, emphasizing the importance of evaluating marketing performance and implementing corrective actions. It details the marketing control process, tools for profitability and efficiency control, and the components of a marketing audit, including macro and task environments. Additionally, it discusses the audit of investments, including management assertions, inherent risk assessment, and primary substantive tests to ensure the

Author

duranofrancinemargaux

Language

EN