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What is 2026 Buyer Insights Buyer Usage of GenAI about?

The Forrester report highlights the growing reliance of business buyers on GenAI tools for various tasks, making it their primary research resource. Despite the efficiency gains from these tools, buyers increasingly seek validation from trusted human sources due to concerns about the reliability of GenAI outputs. The report emphasizes the need for providers to adapt their strategies to engage with buyers through both GenAI and personal interactions.

Author

svenkat

Language

EN